1 - Armani Beauty
This international fashion house is also a key player on the luxury beauty scene, and has been ever since they first launched in 2000. The makeup takes a cue from the fashion, with the same timeless, classic vibe, not to mention incredibly high-performing formulas. And yes, ICYW, Mr. Armani himself is in fact very involved.
2 - Hourglass
Around since 2004, Hourglass has been a cruelty-free brand from the very beginning, long before it was the “it” thing to do. (They even go one step further, donating a part of their profits to an organization seeking to secure basic rights for animals.) They have a long list of celeb—and beauty editor—fans, and repeatedly come out with luxurious, high-performing products across every category. It’s not surprising that new launches often sell out, sometimes in as quickly as 24 hours.
3 - Fenty Beauty
We now think of Rihanna as a mega beauty boss, perhaps even more so than as a music superstar. She launched Fenty Beauty back in 2017, inspired by the lack of shade inclusivity in the industry. Not surprisingly, complexion products are a staple for this brand and come in an expansive range of colors; the foundation made major news when it launched with 40 different shades. (PS: Her latest launch, Fenty Skin, is equally impressive.)
4 - L’Oréal Paris
Forget the beauty industry, this is one of the biggest brands in the world, a global behemoth with haircare, skincare, and makeup lines. The cosmetics collection is rife with cult-classic favorites plus all-kinds of on-trend newbies, always at affordable prices.
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